What we publish

Different formats for different questions

An article develops an argument and explains the evidence behind it. A Focus piece examines a more specific issue within an industry or capability. Strategic challenges frame difficult organizational choices, while strategic impacts consider the consequences of a change across decisions, functions or markets.

Points of view make a position explicit so that it can be debated. Observed patterns describe recurring situations that deserve closer attention. These formats serve different purposes, but share a common aim: to help readers connect what they are seeing with what they may need to decide.

Read the argument and its boundaries

A useful publication identifies its central question, defines the terms that matter and explains how it reaches a conclusion. Evidence should be interpreted in context. An example illustrates a mechanism; a comparison depends on relevant similarities; a scenario describes a possible set of conditions.

Readers should be able to distinguish analysis from prediction and a general observation from a recommendation for their own organization. Publication dates, assumptions and limitations matter because the conditions behind an argument can change. A strong question to bring to any text is: what evidence would make me revise this conclusion?

Find material and continue the discussion

Use WalsonParker search to find material around a topic, industry or strategic question. Start with the decision you are examining, then look for perspectives that challenge as well as support your initial view.

For an editorial enquiry, a correction or a proposed contribution, contact the research and editorial team. Include the relevant title or link, the point you want to discuss and any supporting source that can help the team assess it.