Demand is fragmenting faster than most growth models
How companies can identify emerging demand pools, changing customer economics and new sources of willingness to pay.
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Articles
How companies can identify emerging demand pools, changing customer economics and new sources of willingness to pay.
Read articleHow companies can move beyond point forecasts by combining scenarios, predictive models and optimization to improve decisions under volatile conditions.
Read articleFocus
The post-pandemic surge is giving way to more selective spending, increasing pressure on hospitality and travel operators to prove value.
EVs, software-defined vehicles and autonomy are shifting competitive advantage toward computing, architecture and continuous product evolution.
Strategic challenges
The challenge is coordinating generation, networks, storage and flexible demand while connection queues already exceed available grid capacity.
The challenge is proving value through availability, technical expertise and service rather than relying on product access alone.
POV
As vehicles become continuously updateable platforms, software architecture becomes part of the core industrial model.
Connectivity may look strategically unexciting, but moving into lower-margin technology services is not automatically a better business.
Strategic impact
As easy repricing fades, value creation depends increasingly on occupancy, service, asset productivity and sector-specific operating expertise.
Better coordination of machines, people and production decisions changes how manufacturers manage throughput, downtime and scarce skills.
What we observe
Technology can perform technically while failing commercially because margins, connectivity, skills and seasonal realities remain unforgiving.
Leading-edge capability depends on equipment, talent, packaging and supplier ecosystems that cannot be replicated by capital expenditure alone.